Sustainability
On-demand by default.
Print on demand isn't a perfect green story, but it's a meaningfully better one than the fast-fashion default. Here's where we are and what we're working on.
No deadstock
Every product is made when you order it. We don't pre-print or warehouse inventory, which is the single biggest source of textile waste in apparel — most fast-fashion retailers throw away or incinerate 20–40% of what they produce.
Where things are made
Orders are routed to the closest production facility to your shipping address — almost always within North America. That cuts down on long-haul freight and gets your order to you faster.
Materials
Our blank apparel is sourced primarily from suppliers offering OEKO-TEX certified fabrics. Where possible we lean toward higher cotton blends and avoid the cheapest synthetic options. Stickers use a recyclable vinyl with water-resistant inks.
Where we're falling short
We're upfront about the things we haven't solved yet:
- Most apparel is still cotton-blend, not 100% organic.
- Shipping uses standard carrier networks, which means trucks and planes.
- Returns aren't always re-sellable. We're working on a donate-or-recycle path.
What's next
Carbon-neutral shipping at checkout, a plain-English supply chain page, and an organic-only product line are all on the roadmap for the coming year.